About / Team

Team

We think ahead so you don't have to.

Svenja Maltzahn, founder and CEO of Sumea Social

Svenja Maltzahn

Founder and CEO

Svenja leads Sumea's work with founders, executives and companies, shaping what each leader wants to be known for and how they get there. She spent more than a decade in strategic communications, with a background at global PR agencies including Burson, Hill and Knowlton and Consulum. She holds a degree in Arabic and Strategic Communications from King's College London, and was awarded LinkedIn Top Voice by the LinkedIn editorial team in November 2024.

More about Svenja

Romy Abdallah, Senior Editor at Sumea Social

Romy Abdallah

Senior Editor

Romy leads executive personal brands end to end, from strategy to the words that go out under each leader's name, and makes sure every piece sounds like them. She brings years as an editor and translator in Arab and French media, and editorial work at Roland Berger.

Amina Aktailakova

Amina Aktailakova

Executive Positioning Associate

Amina manages leaders' positioning day to day, finding the stories, media moments and awards that build their reputation. As a working journalist, she knows what makes an editor call back.

Josephine Spitzenberger

Josephine Spitzenberger

Strategic Communications Associate

Josephine works alongside our leaders on their positioning, with a focus on executives and companies building their reputation in the UAE. She has positioned executives and companies in real estate, automotive, construction and business transformation.

JiaYing (Judy) Guo

JiaYing (Judy) Guo

Executive Positioning Associate

Judy builds leaders' positioning through research and writing, and helps clients with an eye on China understand how influence works there. She trained as a journalist and has worked in PR and corporate communications.

Frequently asked questions

Who works at Sumea Social?

The team is led by founder and CEO Svenja Maltzahn, with Romy Abdallah, Amina Aktailakova, Josephine Spitzenberger and JiaYing (Judy) Guo.

What backgrounds does the team bring?

The team brings experience in editing, translation, journalism, PR and corporate communications. The biographies above explain each person’s role.

Who on the team researches influence in China?

JiaYing (Judy) Guo supports clients with an eye on China through research and writing about how influence works there.

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