About / Our story
Our story
Sumea Social is Dubai's first non-traditional PR agency, working with leaders and companies across the GCC, the UK, Germany, the US and beyond.
The name
Sumea means reputation in Arabic (سمعة). We chose it because reputation is what we build: for leaders who are respected in their field but rarely seen outside it, and for companies arriving in the UAE and GCC who need to be known before they set up.
It is earned slowly, through what you say and what you do, and it is worth protecting.
Why we started
Svenja founded Sumea Social in Dubai in 2024. Before that she spent more than a decade as the voice behind other people, in strategic communications across London, Riyadh and Dubai. She saw how many capable leaders stayed invisible. Sumea exists to change that, in their own voice.
How we work
We start with what you want to be known for, then build it across LinkedIn, PR and media, events, awards, lectures and strategic relationships. People follow people, not faceless brands, so we stay in the background and you stay in front.
Who we are
A small team of editors, journalists and researchers, led by Svenja Maltzahn.
Frequently asked questions
Who founded Sumea Social and when?
Svenja Maltzahn founded Sumea Social in Dubai in 2024.
Why was Sumea Social started?
After more than a decade working in strategic communications, Svenja saw capable leaders whose expertise was rarely seen outside their field. She started Sumea to help them build a public presence in their own voice.
What guides the way Sumea works?
We start with what a leader wants to be known for and build from there. Our team works in the background while the leader stays in front.