Services / Corporate influence

Corporate influence for companies in Dubai

Aligning what your company page, your CEO, your CFO and your executives say, so it adds up to one story.

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What is corporate influence?

People follow people, not faceless brands. Corporate influence puts your leaders at the front while keeping the story consistent.

It is built on the one voice principle: each person speaks in their own voice, on their own topics, and together they tell the company's story.

Corporate influenceCorporate influence diagram: the brand sits at the centre, surrounded by a ring of its people (leadership, HR, sales, experts and employees), who carry one brand voice out to an outer ring of audiences: clients, talent, media, partners and investors.BrandLeadershipHRSalesExpertsEmployeesClientsTalentMediaPartnersInvestors

Who is it for?

  • Law firms and professional services firms
  • Technology businesses
  • Companies whose leaders should be more visible than the logo

How does Sumea Social work?

Who says what. Topics for the company page, the CEO, the CFO and other executives.

Voice. Content written in each leader's own voice.

Training. Sessions so your team can carry it forward.

Review. Regular check-ins on what is working.

What changes for you?

  • A consistent company story across every profile
  • Leaders who are visible and credible
  • A team that knows what to post and why

What clients say

"We used to rely solely on trade fairs. Now our brand awareness is 'always on'. A game-changing collaboration!"

Aamir Kaloo, Al Mamaas Group

“Svenja’s social media training was incredibly valuable for the BlackBrick team. The sessions were clear, practical, and broken down into manageable workshops that made the topic feel digestible rather than overwhelming.”

Matthew Bate, Founder & CEO, BlackBrick

Frequently asked questions

What is the one voice principle?

The one voice principle means the company page, the CEO, the CFO and other executives each speak on their own topics in their own voice, and together tell one consistent company story.

Is this the same as employee advocacy?

No. It is about the right story from the right person, not everyone resharing the same post.

Which executives should take part?

Usually the CEO and a small group of leaders. We help you choose.

Do you train our team?

Yes. Training is part of the programme.

What kinds of companies is corporate influence for?

The programme is for companies that want their leaders to communicate a consistent company story, including law firms, professional services firms and technology businesses.

Let's talk

Tell us a little about you and what you'd like to change.

Get in touch