Insights

Notes on LinkedIn, PR and how leaders communicate.

Reports

Coming soon

How to Build Influence in China

LinkedIn's local network in China has closed. This report looks at where international executives can build professional influence there instead: why WeChat comes first, which platforms overseas users can actually sign up for, and how to start building relationships before your first trip. Research led by JiaYing (Judy) Guo.

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Coming soon

The Visible Expert: the role of visuals on LinkedIn

A forthcoming report on how leaders use visuals on LinkedIn.

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All reports

Frequently asked questions

What can I read in Sumea Social’s Insights?

Articles on LinkedIn, PR, reputation and how leaders communicate. The Blog section links to individual articles.

Are the research reports available yet?

The reports are listed as coming soon. Contact us if you would like to hear when they are available.