Personal branding and LinkedIn insights for executives
LinkedIn’s Copy and Paste Problem
Two days after we published a LinkedIn post for a client, I saw it again in my feed under somebody else's name.
If you can’t say it out loud, don’t write it down
In a marketing class in Paris, our professor banned the use of artificial intelligence. Every slogan we wrote had to come out of our own mouths first, before we wrote it down.
Consistency is the most overrated word in LinkedIn advice
Someone I know lost his job almost a year ago. Since then, he’s posted on LinkedIn nearly every day. He has kept going with a discipline very few people can sustain.
The cost of having nothing to say
Most LinkedIn posts blur together. You read one, scroll on and a minute later you have already forgotten what it said. Sounds familiar? You are not alone.
My grandfather asked me what personal branding is. Here’s what I told him.
Every afternoon at five o'clock, my grandfather waits for me for coffee.