ABOUT SUMEA SOCIAL

We don't just manage your presence but build the expert the world sees.

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Most people know they need a stronger personal brand. But what they don't know is where to start and what it takes to become a recognisable name in their field. That's what we help you with.

Build Your Personal Brand

Our Founder: Svenja Maltzahn

Svenja Maltzahn is the founder of Sumea Social and a LinkedIn Top Voice recognised for her work in personal brand strategy and executive LinkedIn content. Before founding the agency, she spent her career as a strategic communications consultant across London, Riyadh, and Dubai, advising organisations including the Saudi Public Investment Fund, the UK Home Office, USAID, and the Saudi Ministry of Culture. She holds a degree in Arabic and Strategic Communications from King's College London. Sumea Social was built on a single observation: that the most accomplished executives in any room are rarely the most visible ones online.

Appears In

Seele featuring Svenja Maltzahn, Founder and CEO of Sumea Social
Campaign ME featuring Svenja Maltzahn, Founder and CEO of Sumea Social
Arab AD featuring Svenja Maltzahn, Founder and CEO of sumea social
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Your personal brand is yours.
We do not disclose who our clients are, and we do not take credit for what they create.

Always confidential

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Svenja Maltzahn, Founder and CEO of Sumea Social, building Personal Brands on LinkedIn and beyond through Media Representation and PR
Campaign Middle East featuring ≈≈Svenja Maltzahn, LinkedIn Top Voice and Personal Branding Expert
Arab AD featuring Sumea Social — personal brand agency DubaiSvenja Maltzahn, Founder and CEO of sumea social the best Personal Brand Agency in Dubai and wider GCC area
Seele featuring Svenja Maltzahn with Tips on how to make your Expertise Visible through the Best Practices for Building your Personal Brand
TIE Dubai featuring Svenja Maltzahn, sharing her insights on personal brand, media training and PR for experts in their field who want to become a visible expert in their field. Trusted, respected and visible.
Global Media Congress featuring Svenja Maltzahn as a speaker, on personal brand, media training and career success.

Our Team

Svenja Maltzahn, LinkedIn Top Voice and founder of Sumea Social, personal brand agency Dubai

Svenja Maltzahn

Svenja Maltzahn is the founder of Sumea Social and a LinkedIn Top Voice. Before founding the agency, she spent her career as a strategic communications consultant across London, Riyadh, and Dubai, advising organisations including the Saudi Public Investment Fund, the UK Home Office, and USAID. She holds a degree in Arabic and Strategic Communications from King's College London.

Founder & CEO
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Merlyn Selvanathan

Merlyn is Creative Strategist at Sumea Social. She holds a Double Award Masters from Domus Academy, Milan, with a background across brand design, UX, and information architecture. She works at the intersection of strategy and aesthetics, where positioning becomes something a client can recognise as part of their personal brand system. Most recently she has been names as one of the ‘Faces to Watch’ 2026 by Campaign Middl East.

Creative Strategist
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Romy Abdallah

Senior Editor

Romy is the Senior Editor at Sumea Social. She holds a Double Master's degree from Paris and Beirut, with a background in Writing and Intercultural Communications. She leads editorial strategy and develops thought leadership for founders and C-suite executive. Her background spans journalism, strategic communications and multilingual editorial works across the MENA region and Europe.

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