Imagine going to a doctor who takes your symptoms, types them into a chatbot, and reads you back whatever it says. You'd probably ask why you paid a consultation fee for that.

Let’s say you come back from a conference with 200 business cards. You file them in a drawer and never call a single one. Ask yourself who’s in there a month later, and you couldn’t tell me.

Picture two people at the same industry dinner. One of them stands up, gives a sharp toast but  doesn't speak again for the rest of the night.

There is still a lot of confusion about what belongs on a LinkedIn company page and what belongs on a founder’s LinkedIn profile.

I have always been fascinated by people who can make a completely ordinary point sound like an intellectual breakthrough.

It is a little like asking what a T-shirt costs. You can buy one for $2 or $3,000. Both are T-shirts. The price alone tells you very little about what you are getting.

Two days after we published a LinkedIn post for a client, I saw it again in my feed under somebody else's name.

In a marketing class in Paris, our professor banned the use of artificial intelligence. Every slogan we wrote had to come out of our own mouths first, before we wrote it down.

Someone I know lost his job almost a year ago. Since then, he’s posted on LinkedIn nearly every day. He has kept going with a discipline very few people can sustain.

Most LinkedIn posts blur together. You read one, scroll on and a minute later you have already forgotten what it said. Sounds familiar? You are not alone.

Every afternoon at five o'clock, my grandfather waits for me for coffee.

It All Begins Here