SUMEA SOCIAL · CASE STUDY
Evan Kawamura
A Case for Personal Brands
WHO WE ARE
We help experts communicate clearly, compellingly, and consistently through strategic positioning, content creation, media opportunities, and speaking gigs.
MEET OUR CLIENT
Evan Kawamura
NASA Engineer. Helping future engineers overcome doubt and failure.
Evan is a NASA engineer working on navigation and autonomy for next-generation aircraft, and an adjunct professor at the University of Hawaiʻi at Mānoa. He scored 38 out of 100 on his first physics exam. He has spent the years since making sure the students who feel that way keep going.
THE POSITIONING WE DEFINED WITH HIM IN NOVEMBER 2025
Become the engineering mentor who knows you can make it too.
THE EDGE WE BUILT ON
What makes Evan who he is today?
Professional proof points
NASA drone engineer
First and second internships
Speaking at universities and schools
Personal experiences
Feeling like he wasn’t smart enough
38 out of 100 on his first test
Learning to work with others
WHERE WE STARTED
November 2025
Followers: 1,027
Average likes per post: 20
Community engagement: some comments and discussions
Posting cadence: once a week
Platform presence: underdeveloped but high potential
Our recommendation
Position yourself as a story-driven educator. Share technical ideas through analogies, stories, practical lessons and your own experiences. This combines a professional angle with a personal approach.
PROFILE OPTIMISATION
A profile that tells people why to follow
New custom banner built around his drone work
Updated headline to match his position and mission
New About section written in his voice
Followers visible, with Follow set as the default button
THE CONTENT ENGINE
A feed built from his real work and life
An image bank built from his past experiences
A mix of personal and professional images
Industry-specific content for engineers and students
Diagrams from his day-to-day work
Relationships he has formed, mentioned by name
New formats added to the posting rotation
CONTENT SPLIT
Three pillars, one clear voice
Core expertise · Personal reflections · Events
Engineering lessons explained through stories, the moments that shaped him, and the rooms he shows up in.
THE RESULTS
From 1,027 to 4,755 followers
in ten months
53,478
impressions in one week, up 323% on the week before
4.6x
follower growth, from 1,027 to 4,755 in ten months
35,798
people reached in one week, 93% of them outside his network
THE BREAKOUT POST
Each post helps us understand what we can do next together.
“It is 11pm and you are stuck on the second line of a derivation” reached 31,738 people and earned 43,231 impressions, 96% of them outside his network.
ENDORSEMENTS
What Svenja’s previous corporate clients say
“Svenja is a very hard-working person who can tackle any communication problem with ease. I am truly impressed with her work ethic and communication skills. Thank you, Svenja!”
Faisal Alshaye
General Manager of Corporate Communications, Mobily
“Svenja is the embodiment of the rocket emoji 🚀”
Avita Choudhary
Senior Marketing Manager, Presight
“Svenja has been a great communication partner and very creative content creator. I was pleased to work with such a professional talented communicator and I’m sure she can make an impactful value wherever she works.”
Mohammed Alhadlaq
Director of Communications, Ministry of Investment
“Working with Svenja has been a transformative experience. She’s not just a supplier; she’s a genuine partner. With her professionalism and sharp insights on social media and online branding, she’s propelled our brand-building efforts. A strategist and an indispensable asset to any company or founder.”
Mohamad Taha
Digital Marketing Director, ALAT
“I had the privilege of collaborating with Svenja on a series of strategic initiatives and campaigns. Svenja’s ability to transform ideas into impactful actions sets her apart as a strategist and leader. Her contributions were pivotal in our success, and any team would be fortunate to have her expertise and energy on board.”
Dr. Nouf Alnassar
Media Specialist, Transport Ministry
“You are irreplicable. No one could beat your professionalism or qualities.”
Iman Alhaq
Manager of Communications, Department of Finance
WORK WITH US
Want results like Evan’s?
We help experts turn what they know into a presence people follow. Let’s talk about yours.