OUR SERVICES · DUBAIMaking your expertise visible across platforms, digital and physical space.
Each service can be engaged independently or as part of a wider programme.
What we do
The full architecture of a personal brand.
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For those who understand that a personal brand is not just a LinkedIn page. It is a consistent, considered expression of who you are across digital, editorial, visual, and physical presence.
We work with you across all layers to define your positioning and narrative, your LinkedIn strategy and content, your visual identity and styling, your media and PR profile, and the longer advisory work of becoming recognised in the spaces that define your field.
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In today’s world your online presence is often the first impression you make and the last investment you consider.
Starting with a clear understanding of your voice, your role, and your ambitions, we build a LinkedIn presence that reflects your expertise: the profile architecture, the ghostwritten content, the audience development strategy, and the performance reporting that tells you whether it is working.
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A company page without a consistent presence gives the impression that no one is active. We ensure that does not happen.
We manage your LinkedIn company presence end-to-end: content strategy, publishing rhythm, employer brand narrative, and performance.
Where appropriate, we align the company page with the personal profiles of your leadership team, so the organisation speaks with a single, consistent voice.
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There are professional who have spent decades building expertise but little time making sure the world can see it. This service is for them.
Working directly with Svenja, you will develop the narrative, the positioning, and the strategic plan that turns your experience into recognised authority with thought leadership that earns media attention, speaking that extends your reach, and the career moves that compound over time.
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A strong LinkedIn presence is not the only element in your personal brand. We pitch your expertise to the journalists, editors, podcast hosts, and conference platforms that shape influence and opinions in your industry and market.
The result is an authority that does not depend on any single platform but weaves a network to create credibility that follows you into every room, digital and otherwise.
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Before you speak, you are already communicating something. How you present in photographs, in video, on a stage, and in a boardroom is part of your brand.
We work with executives on the visual dimension of their personal brand: making sure their wardrobe and accessories appear in every professional context to reflect the standing they have worked to build.
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A career transition into a new market, a board role, a return from a period away, or a venture of your own is the moment when personal brand matters most.
We work with executives navigating significant professional pivots on the positioning, the narrative, and the visibility strategy that ensures the right people see you in the right way before the most important conversations begin.
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We come to you! In house, Svenja speaks and trains on LinkedIn strategy, personal brand building, and the discipline of becoming a visible expert for leadership teams, corporate conferences, accelerators, and universities across the UAE, GCC, and internationally.
Every session is built specifically for its audience. Participants leave with a strategy they can use.
The market for personal branding services has expanded considerably in the last few years and with it, a great deal of provision built around scale: large cohorts, repeatable frameworks, content templates adapted from one client to the next. That model serves a purpose but we take a different approach.
At Sumea Social, every engagement is led personally by Svenja Maltzahn, LinkedIn Top Voice and former strategic communications consultant to the Saudi Public Investment Fund, the UK Home Office, and USAID. The team around her is small so you work with the same people from the first conversation to the last deliverable. Our client roster is limited, because the quality of the work depends on the details we provide each individual.
If you are looking for the fastest or most affordable route to a personal brand, there are good options available.
If you are looking for the most effective one, we would be glad to speak with you.
